That is the title of the current article. After having been and still are positive about fan tokens for over two years, we also have moments of amazement! Soccer fan tokens have not yet met the price expectations for the 2024 European Championship. The eternal pessimists may now shout «we always said so», but it is not that simple! Especially in the world of finance and tokens, there are always surprises and sometimes inexplicable movements.
With football tokens, however, it is not really a surprise that the values have not increased. When we looked at the token development in recent years (https://www.coingecko.com/de/categories/fan-token), one thing has become apparent: price increases are only possible if a club triggers important activities for fans!
This happened on April 26, 2021 (https://www.coingecko.com/de/munze/paris-saint-germain-fan-token) PSG has reported that it will pay Lionel Messi a large package of PSG tokens plus EUR 41 million per year. This shows clearly and unambiguously: Fan tokens expect effective benefits or added value.
Fans want to participate and not just pay!
At FOOTTOK, we initially relied on this strategy because our surveys among fans showed what FOOTTOK must offer in the future in order to be attractive. Cross-functional and cross-club functions or activities are the key to success with fans, clubs, players, sponsors, agents and marketing partners.
At FOOTTOK, the fans are in the middle of things, not just on the sidelines. The fans decide what FOOTTOK should implement so that everyone can be successful.
FOOTTOK is the world’s largest cross-functional and cross-club football token system.
